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Digital Designer

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spencer

carey

BASED IN LA, CALIFORNIA

Product Designer

// AI // E-COMMERCE // VISUAL SYSTEMS

PRODUCT & SYSTEMS DESIGN

I design end-to-end product experiences and scalable systems, taking ideas from early concept to live, customer-facing products built to grow over time.

USER INSIGHT & OPTIMIZATION

I use research, testing, and iteration to understand user behavior, validate decisions, and continuously improve experiences across product and marketing touchpoints.

VISUAL CRAFT & BRAND

I bring strong visual craft and brand sensibility to digital experiences, with a background designing websites, email campaigns, and social-first creative that drives engagement.

ZELIG – AI Styling Platform

Designing the core product experience for an AI-powered fashion platform that helps users discover personalized outfits through intelligent recommendations.

Zelig is an AI-Driven styling platform designed to help users discover personalized fashion recommendations based on their preferences, wardrobe, and contextual inputs. The product translates complex AI styling logic into a simple and intuitive user experience that feels natural, fast, and highly personalized.

My Role

As Head of Design, I led the end-to-end product design across the platform. My work focused on defining the core user experience, designing interaction flows for the AI styling system, and building scalable visual systems that could support both product functionality and brand expression.

Product Challenges

Designing Zelig required translating a complex AI styling engine into a user experience that felt approachable and intuitive. The platform needed to balance automation with user control while clearly communicating how recommendations were generated and refined.

Key design challenges include:

• Making AI-generated outfit recommendations feel understandable and trustworthy.

• Designing user flows that allowed users to guide and refine AI styling results.

• Creating a flexible interface that could support evolving product capabilities.

• Establishing visual systems that unify product, marketing, and brand.

Design Approach

My approach focused on simplifying complex interactions while maintaining a sense of exploration and discovery within the experience. I developed user flows that guide users through the styling process while allowing the AI system to surface relevant recommendations dynamically.

Design efforts focused on:

• Defining clear user journeys from onboarding through outfit discovery.

• Designing intuitive interaction patterns for AI-generated styling suggestions.

• Creating modular UI components that could scale with new product features.

• Ensuring visual consistency across product, brand, and marketing touchpoints.

Outcome

The resulting experience allows users to quickly discover personalized outfits through an AI-driven styling interface that feels effortless and engaging. By translating complex recommendation logic into a clear product experience, the platform creates a seamless bridge between artificial intelligence and everyday fashion discovery.

Key Contributions

Product UX • Interaction Design • AI Experience Design • Visual Systems • Prototyping • User Testing

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